Enhancing business value through effective use of data.

Raw data are a cost to obtain an store.

Relevant information can be extracted from existing data.

Knowledge can be obtained when information makes sense and can be used to improve situations:

• Knowledge = processed information extracted from data;
• Presently Knowledge is one of the key competitive factors;

Increasing knowledge through processed information extracted from data contributes to increase competitiveness.

The man who moved a mountain is the one who started taking away the small stones."

Chinese Proverb